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Digital Publishing Strategy Evolving for Companies
Digital publishing strategy news: the latest in eCommerce, events, social, and subscriptions Here’s the thing about digital publishing strategy: It never stands still – especially during this exciting...
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Digital Magazine Business News: A Noteworthy Redesign + Ad Considerations
What’s happening in the digital magazine business this week? ESPN bucks a trend, while publishers get ready for the Apple Watch In the digital magazine business, today’s trendiest practices could be...
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Repurposing Content Emerges as Crucial NYT Strategy
Thousands of recipes see the light of day as Times embraces repurposing content; plus, Epicurious, Bon Appétit add their own flavor Repurposing content is a core tenet of the Mequoda Method, but we...
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Monetizing Social Media: Bloomberg’s Strategy
How Bloomberg is monetizing social media; plus, ecommerce, native advertising content, and Time Inc. digital video Monetizing social media by converting side-door traffic into subscribers is one of the...
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Publishing Events a Point of Emphasis for New Ogden CEO
Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year Publishing events comprise a big piece of the...
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19 Digital Publishing Solutions You May Need As a Magazine Publisher
Are you acting as the general contractor of your content management system and all its digital publishing solutions, when it’s supposed to be managing itself? One of our client members recently read a...
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Meet the the Moment’s Hottest New Digital Magazine Platform
Ecommerce content strategy is a digital magazine platform that a good number of publishers are starting to put into practice; plus, time-based advertising is taking off One of the most significant...
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Increased Multi-Platform Media a Goal for America’s Test Kitchen
Publisher of Cook’s Illustrated magazine and producer of PBS show aims for even more multi-platform media reach We’ve made it clear over the years how much we admire America’s Test Kitchen, practically...
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Coming Soon to Digital Advertising Metrics: RFT
Telmar is out to improve digital advertising metrics with this new measurement; plus, sales of print magazines down again, and a big native content deal The benefits of online advertising are...
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The Best Web Analytics Tools for Publishers
What to look for in web analytics tools, from Haven Nexus, to Google Analytics, Kiss Metrics, Social Bro and True Social Metrics Data analytics are critical for the success of your multiplatform...
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Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First...
Tracking the latest digital media industry trends, with news from SGL Mediacast, Digital Content Next, IAB, and more The digital media industry trends dominating the headlines at the end of 2015 share...
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The Importance of Phasing Projects for Content Management Systems
How to stay on track and on time by phasing projects The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable...
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How to Start an Online Magazine with These Five Strategies
Are you ready to learn how to start an online magazine? Try these tips! Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of...
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The Online Magazine Revenue Streams That Grew in 2015
Digital publishers discuss their online magazine revenue; plus, more from Wired and more mergers & acquisitions news As any SPAM-compromised comment section can tell us, there are a whole lot of...
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Magazine Ecommerce: Digital Publishers Taking the Plunge
Publishers are making magazine ecommerce a part of their strategy; plus, video ad viewability and a traffic push from Time Out Magazine ecommerce represents a major opportunity for digital publishers,...
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Tips for Boosting Your Subscription Revenue Model
Improving your subscription revenue model on a per-user basis; plus, social media, the negatives of native advertising, and more For digital publishers not fully reliant on ads – which hopefully is you...
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Ecommerce Publisher News: Vox, PopSugar, and More
What does it take to be an ecommerce publisher? Let’s find out from some top digital magazines; plus, Facebook Instant Articles and Time Inc. Becoming an ecommerce publisher continues to attract...
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Digital Publishing Metrics News: Page Views, Disaggregated Content,...
ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics Much like old-school counting statistics in baseball, old-school...
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How to Start an Online Magazine With These Five Strategies
Are you ready to learn how to start an online magazine? Try these tips! Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of...
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How TIME Magazine Turned It Around With Multiplatform Publishing
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing Last year, TIME‘s print...
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